Hairdressers are facing a silent crisis…
And it has nothing to do with talent.

You’re not stuck because you lack skill.
You’re stuck because you’re afraid of choosing the wrong hairstyle.

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Vivienne
rigth

A Personal Promise

“In 12 weeks you’ll know exactly what hairstyle to choose, how to consult with confidence, and how to put the right look on the right person without fear — every time.”

Chic
Boho
Classic

Are you Afraid the hairstyle

won’t suit your client,

or afraid of cutting the hair too short, or even disappointing the client.

 Probably... So what happens?

  • You play it safe.
  • You repeat the same shapes.
  • You avoid bold decisions.
  • Over time, creativity fades.
  • Confidence drops.
  • Clients stop feeling excited.

Not because you lack talent — but because you’re no longer choosing the right hairstyle.

“Referrals become effortless when the design fits.”

Chic
Boho
Classic

“The real problem isn’t talent — it’s an industry that taught technique before understanding the client in your chair.”

SEE WHAT'S INCLUDED + PRICING →

There are three ways to grow any hairdressing business by 30% in 6 months.

  1. Increase your number of clients by 10%
  2. Increase your average transaction by 10%
  3. Increase frequency of return visits and referrals 10%

"This program will train you understand your client and choose the right look for them

Bob
Long Hair
Short Hair

Certification Program

WHO IS SITTING IN YOUR CHAIR?

The 12-Week Challenge

Consultation Face Shape Fashion Transformation

A 12-week self-paced course that teaches you how to confidently consult, design, and transform clients by combining psychology, face shape analysis, and fashion strategy.

12 Weekly MasterClass

lessons (released each week)

Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Lesson 7
Lesson 8
Lesson 9
Lesson 10
Lesson 11
Lesson 12

Take The Course, Apply the lesson to your Business and You’ll

  1. See your client clearly (psychology + identity)
  2. Design with confidence (face shape + fashion)
  3. Lead with certainty (consultation + buy-in)

This program is about reinvention, not shortcuts. 

Certification

“Successful completion includes official Certification and Diploma recognition."

SEE WHAT'S INCLUDED + PRICING →

Professional Certification Included Display your expertise. This certificate is the anchor of your new status, giving you the authority to charge what you are worth and the recognition you deserve.


The power of certification
Authority credibility and  trust

"

After more than 35 years in this industry, I was burnt out, frustrated, and honestly ready to quit. Studying Who Is Sitting in Your Chair? completely changed how I see my clients and how I consult. I've rediscovered my creativity, fallen back in love with my work, and become known as the queen of makeovers in my market.

Misti Walker
Salon Owner • 35+ Years in the Industry

Who Is Sitting in Your Chair? transformed not only my business, but my entire team. Retention and referrals are up, confidence is soaring, and our clients are genuinely excited.

Lindsay Sneed
Salon Coach – Douglas J Salon

I'm early in my career, and learning this fast-tracked my confidence and helped me build a clientele quickly. This completely changed how I see hair — and myself.

Cosette
Young Stylist – Douglas J Salon

I believed perfection lived in technique — but I was missing suitability. Now my creativity is wide open and offering ideas feels effortless.

Max Maisano
Salon Owner • 30+ Years

I increased my income while working fewer hours. By adding more value, I naturally attracted better clients.

Sara Ameiss
Salon Owner & Coach

After 30+ years in this industry, I'm loving my work more than ever. This is a true game changer.

William Jones
Salon Owner • 30+ Years

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Vivienne Mackinder

“I thought being a great hairdresser meant being a perfectionist. I couldn’t have been more wrong. That belief cost me years. Now, I can fast-track you to the clarity and success it took me over 40 years to master — in just 12 weeks.”

Is This the Right Fit for You?

Here’s how to know if it’s the right next step for you:

Yes, this is for you if:

  • You care deeply about your clients

  • You want a reputation for true design expertise

  • You want to be known as the stylist who “just gets it”

  • You’re hungry to learn and grow

  • You’re willing to invest time and energy into your craft

  • You understand that mastering another trick has no value if no one wants to wear it.

This is Not for you If…

  • Quick-fix seekers

  • Trend-chasers only

  • Anyone unwilling to study, reflect, and evolve

  • You’re not interested in elevating your artistry or income
  • You believe good enough is good enough

Certification

“Successful completion includes official Certification and Diploma recognition."

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join the challenge today

Because the power to transform lives begins with a great consultation—and that starts with you.

SEE WHAT'S INCLUDED + PRICING →

viviennemackinder.com

@viviennemackinder - @viviennemackinderhair 

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